By Lauren Yoo is a passion project turned business venture that emphasizes my personal love for stickers, fun colors, and mental health awareness. My main goals for my brand were to uplift people with positive messages and inspiring imagery. Along the way it has also become an amazing outlet for me to illustrate my current obsessions.

Happy mail is a large part of my life, so it was important that my brand packaging brought a huge smile to my customer’s faces. I also wanted a nice big space to write my customer’s names on each thank you card for that personalized feel.

I wanted my logos and submarks to be simple enough to fit into a variety of different designs while still encapsulating exactly who I am as a designer. I had a few major key words in mind when creating my logo: simple, classic, flexible, personable, and cheerful. The bright colors ensure customers commit the bold monoline to memory while the subtle flourish of the letters turn an otherwise formal and uptight script into a fun and bouncy iteration of a classic style.